1. 介绍珠宝行业现状
随着经济的发展，人们对珠宝的需求越来越高。不仅是消费级的市场逐渐扩大，同时，高端的珠宝市场也在一步步壮大。然而，随着电商的发展，珠宝店的销售情况变得越来越困难。客户往往会在网上浏览各种珠宝品牌与型号，去金店里实际购买的却越来越少。所以，金店应该在销售策略上做些改变。
2. 开始拼多多模式
为了提高销售量，金店可以借鉴拼多多电商平台的模式，引导客户入店消费。拼多多的模式是当你拉到足够多的客户之后，你可以按照价格进行拼单和团购等，而团购完成后，则会获得商品。金店可以采用的是，针对某些产品，价格不变，但是当消费者邀请越多，对应的礼品就越好。同时，要采用更智能性的算法，将推荐做到最佳状态。如果客户在之前下单购买了某种珠宝，这款珠宝会被添加到购买历史纪录中。当消费者在之后访问网站时，便会得到和之前购买产品相似的推荐，增加购买量。
3. 电子商务部门
现代企业需要IT技术的支持，当金店让几个销售员去做电子商务，这是会耗费很多时间和能力的。所以，金店可以建立专业的电子商务部门，专门负责销售与管理工作。这样，金店可以更专业更高效地进行销售，而不会让销售员分身乏术。同时，这也降低了企业运营成本。
4. 社交媒体的利用
当金店在管理和销售方面进行协调后，下一步应该着眼于扩大店铺的影响力，为此可以利用社交媒体平台。比起阅读文字和浏览图片，视频会更加生动形象。金店可以通过制作珠宝类的视频，来提高自身品牌效应。在社交媒体平台，金店也可以在覆盖范围问题上寻找优势，通过社交媒体大量传播推销珠宝产品。
5. 产品更新与创新
要获得更多客户的满意度和信任度，金店应该注重产品的更新和升级。既可以对产品的质量进行提升，产生更多独特的款式。比如说，当市场上出现了特定的型号，金店可以再次拿起这个形式，重新设计出一个全新且符合现代审美的款式。此时，金店应该让搜索引擎知道这款新产品的实质和作用，提高产品的可搜索性，以便更多消费者了解和购买。实现积极推广和利润增长。
6. 总结
随着市场的扩大，金店必须在产品和销售策略上作出改变。同时，电子商务、社交媒体的利用，可以帮助金店获得更多客戶的关注。
Gold stores needed how much and still how much? Exploring the front line of the jewelry industry.
As the economy develops, people's demand for jewelry is increasing. Not only is the consumer market expanding gradually, but high-end jewelry markets are also growing. However, with the development of e-commerce, it becomes increasingly difficult for gold stores to sell their products. Customers often browse various jewelry brands and models online but buy less and less in-store. Therefore, gold stores need to make some changes in their sales strategies.
To increase sales, gold stores can learn from the Pinduoduo e-commerce platform's model and guide customers to consume in-store. Pinduoduo's model is that after the user draws enough customers, he or she can group-buy and make purchases according to the price, and will receive the corresponding products after the group buy is completed. Gold stores can use customized gifts: for some products, the price remains unchanged, but the corresponding gift will become better as the user invites more friends. At the same time, more intelligent algorithms should be used to achieve the best recommendation status. If a customer buys a specific jewelry item before, this item will be added to his or her purchase history. When the customer visits the website again, he or she will receive recommendations similar to the previously purchased product to increase sales.
Modern businesses need the support of IT technology. When a gold store allows several salespeople to do e-commerce, it will consume a lot of time and ability. Therefore, gold stores can establish a specialized e-commerce department that is responsible for sales and management work. This way, gold stores can be more professional and efficient in sales, without leaving salespeople overworked. At the same time, this also reduces business operating costs.
After coordinating sales and management work, gold stores should focus on expanding their influence by taking advantage of social media platforms. In comparison to reading text and browsing images, videos will be more vivid and image-based. Gold stores can produce jewelry-related videos to improve their brand effects. On social media platforms, gold stores can also find advantages in coverage issues by propagating and promoting jewelry products through social media.
To obtain more customer satisfaction and trust, gold stores should pay attention to product updates and upgrades. They can either improve product quality or produce more unique styles. For example, when a specific model appears in the market, gold stores can pick up this form again and redesign a brand new style that suits modern aesthetics. At this time, gold stores should let search engines know the essence and function of this new product to improve the product's searchability so that more consumers can learn about and purchase it. This will help achieve active promotion and profit growth.
In conclusion, gold stores must make changes in product and sales strategies with the market's expansion. Meanwhile, the use of e-commerce, social media, and more can help gold stores gain more attention from customers.
